Pet Fair South East Asia 2026 will bring together 450 exhibitors from 40 countries and 12,500 trade visitors from over 80 countries at the Bangkok International Trade & Exhibition Centre (BITEC) from October 28 to 30, 2026. This event solidifies Bangkok’s role as a key hub for the global pet industry. As the fifth edition of the fair, it marks a significant milestone in the event’s growth, reflecting its increasing importance as a platform for international pet trade.
Organized by VNU Exhibitions Asia Pacific and Globus Events, the fair is Southeast Asia’s premier B2B platform for the pet sector. It covers the entire value chain, from established brands to supply chain solutions, with a focus on both regional and international markets. Globus Events, also the organizer of Pet Fair Asia in Shanghai and owner of the Pet Fair Network, brings extensive expertise in the pet industry, further enhancing the event’s credibility and reach.
A global hub for pet industry professionals
“This edition reflects how far Pet Fair South East Asia has come in just a few years – not only as a leading pet trade platform for Southeast Asia, but as a truly international meeting point for the industry,” said Johannes Kraus, Senior Project Manager of Pet Fair South East Asia. Kraus emphasizes that the event’s ability to gather exhibitors and buyers from over 80 countries in one place creates unique opportunities for business, sourcing, and partnerships that are hard to replicate elsewhere in the region.
The event’s exhibitor base is expected to be 30% local and 70% international, with dedicated country pavilions from the US, Italy, Spain, China, India, Japan, Thailand, and other Southeast Asian markets. This setup allows visitors to explore exhibitors by market and provides participating countries with a focused platform to showcase their capabilities. The country pavilions not only facilitate structured networking but also highlight the diverse strengths of each nation’s pet industry, from Italy’s premium pet food to China’s innovative pet technology.
Key exhibitors include Sea Value, i-Tail, Thai Awesome, Absolute Nutrition, Kaniva, Animonda, Gimborn, and My Family, representing major segments such as pet food, health, accessories, technology, and OEM manufacturing. These companies are leaders in their respective fields, offering a wide range of products and services that cater to the evolving needs of pet owners worldwide. For instance, Sea Value is renowned for its sustainable seafood-based pet food, while Animonda specializes in premium wet food for cats and dogs.
Strategic location for a growing market
Bangkok’s strategic location and extensive air connectivity make it an ideal meeting point for international buyers and exhibitors. With pet ownership and spending on the rise in Southeast Asia, the city offers a gateway for companies looking to enter or expand in the region’s fast-growing markets. The city’s accessibility is further enhanced by its status as a major aviation hub, with direct flights to and from key global cities, making it convenient for attendees from across the world.
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The event’s B2B focus caters to trade professionals, including distributors, importers, wholesalers, retailers, private-label buyers, manufacturers, and veterinarians. Its international reach is evident, with attendees expected from Southeast Asia, East Asia, Oceania, the Middle East, Europe, and the US. This diverse audience ensures a rich exchange of ideas, trends, and business opportunities, supporting a global community within the pet industry.
While the event highlights Bangkok’s role as a regional hub, it’s worth noting that the city’s air connectivity also positions it as a global meeting point, bridging Asia with other continents. This connectivity not only facilitates attendance but also supports the logistics of exhibiting, making it easier for international companies to transport their products and materials to the event.
Exhibitor diversity and sector focus
Pet brands dominate the show floor at 44%, followed by OEM and private label manufacturers at 42%. The remaining exhibitors include suppliers of ingredients, packaging, and machinery. This diverse exhibitor profile ensures that all aspects of the pet industry supply chain are represented, from raw material suppliers to finished product manufacturers. By product category, pet food and treats lead, with a strong wellness segment covering hygiene, healthcare, accessories, grooming equipment, toys, technology, furniture, and apparel. The wellness segment reflects the growing consumer demand for products that enhance the overall well-being of pets, including organic and natural options.
The event’s matchmaking program connects exhibitors and buyers before and during the show, facilitating targeted meetings. This program is designed to maximize efficiency and productivity, allowing participants to schedule meetings with potential partners based on mutual interests and business needs. A conference program on two stages will feature industry experts discussing market trends, product innovation, and business strategies across the value chain. These sessions provide valuable insights into emerging trends, such as the rise of pet technology and the increasing popularity of personalized pet products.
Trade visitors can register online for free entry and watch the official show preview video for a first look at the Bangkok event. The preview video offers a glimpse into the scale and scope of the event, highlighting key exhibitors, conference sessions, and networking opportunities. Early registration is encouraged to secure access to the matchmaking program and priority seating at popular conference sessions.
